It looks all perfect in your head. You imagine how you gather your best craft beer loving friends and go for a half a day event of your dream: amazing craft breweries from all over the world, life rock music, street food, great hip mood. What can possibly go wrong? Nothing it seems...
Until you arrive at the location and its freezing cold and raining. But you can't blame the weather, can you? You bravely march closer to see a half mile long queue, you've seen this before, you are not easily scared by this. You comfort yourself by the thought of fresh IPAs and Saisons you soon to try.
Half an hour later, you are still in a queue. Even an hour later. "Fuck it" thought is more often visits your head and the idea of going home doesn't seem too bad anymore.
Even one and a half hours later you are still here, in the queue. You see your friends looking down in sadness, tired and cold. But entrance seems to be so close.
You get in and it seems that the worst part is over. You are happy to be inside, you feel the smell of burgers and freshly brewed collaborations. You just want your beer...
But wait, hold on pal, not so fast. Here is another queue for you, and another, and another. It now seems like a queueing festival not a beer festival anymore. There is no place to walk and enjoy your beer. And you continue like this, queue by queue, for the whole evening until you completely giving up.
You are coming back home asking yourself if it was really worth it. You did enjoy your beer at the end, but only because of your love to craft. You think about these people who didn't even had a chance to get in after hours of queueing. You open social media and type "Please Beaverton, please please please. For Gods sake. Make a ticket entrance next time. Learn from other beer festivals, from their experience. You brew good beers, but you are crappy event organisers. Please try better next time".